• Immerse yourself in both Korean and international art at an architectural marvel.
  • Try a modern bistro and sample some artfully traditional family recipes.

The Leeum Samsung museum is notable not only for the breadth of its collection but also its architecture. Mario Botta designed the space that houses traditional Korean works from the past 1,500 years and Jean Nouvel designed the second structure, which contains modern works from Korea and abroad from the last century. Here, you’ll find both exquisite Silla Dynasty golden crowns and Nam June Paik’s groundbreaking video installation art. Keep in mind that tickets for the two galleries are sold separately, so if you have limited time, you may have to choose one over the other—in which case, we’d suggest opting for the traditional galleries, whose treasures rarely travel outside the country. Afterwards, stop by modern Korean bistro Parc, just down the hill, where the recipes are straight from the owner’s mother. Order the hearty bulgogi and pair it with a bottle of Hwayo, an smooth soju made using Korean rice and artisanal brewing methods—a burgeoning trend.

Found in the center of Hannam-Dong - a trendy area of boutique cafes, restaurants and bars - the Leeum Samsung museum is just 35 minutes from the Conrad Seoul via the 5 and 6 lines. From Hangangjin station, walk down Itaewon-ro 55-gil until you find yourself facing the bold postmodern lines and entirely glass facade of the museum.​

LEEUM SAMSUNG: 60-16, Itaewon-ro 55-gil, Yongsan-gu; 82-(0)2-2014-6900;

PARC: 26-5, Itaewon-ro 55-gil, Yongsan-gu, 2nd floor; 82-(0)2-792-2022;